It's not The New England Journal of Medicine, but it's a start. Word today from Gary Schweitzer's Health News Review Blog, passed along from the Croakley Blog, that the journal Emergency Medicine Australasia has decided to eliminate advertisements from drug companies. A brief excerpt from their editorial (full editorial available here):
Doctors need to stop being used as agents of the drug industry in the complex financial arrangement between drug companies and consumers. It is time to show leadership and make a stand, and medical journals have a critical role to play in this. At EMA we have therefore drawn a line in the sand, and have stopped all drug advertising forthwith. We invite other journals to show their support and follow suit, by declaring their hand and doing the same.
Now that's some writing that would make George Orwell proud!